A Fun Branding Exercise!


I haven’t known what to blog about lately. I’ve been in kind of an occupational rut, an the theme of winter has been cold, and sick baby home from daycare. So I haven’t had a lot of time to center myself and get stuff done. This last week in particular I had baaaaaad depression so, yeah, I’ve been in a rut.

So on Monday morning, after a weekend of feeling miserable and useless I decided to do something different – to get the creative juices flowing, to teach myself some new things, to make something for my portfolio. I’ve long felt that design is design – the principles can be applied across all media, and you know what, my portfolio should just show potential employers/clients that, right??? Theoretically, yes? In practice – not really. I shouldn’t expect people to look at my website and think “yes, she’s good at this kind of design work, so she must be good at all other design work.” Now that I think of it, I mean, I literally was expecting people to have those thoughts.


So, I decided to go nuts and take on a packaging project – which turned into a full-on exercise in branding a product from start to finish. A line of skin care products appealed to me, and I brainstormed some names til I came up with “Boreal Botanicals” which allowed me to find inspiration in the cold, stark, beautiful landscape and geography of Iceland. Icelandic skin care seemed really natural from there. Volcanic ash, lush geothermal valleys – the blue lagoon? Totally made sense.


Obviously a project is 1000% more fun when you’re your own client, and you have zero constraints. It takes the pressure off for sure. And obviously this is not reflective of real-world design work. Still though.

I got a fantastic mockup bundle from CreativeMarket, my go-to for all my assets. Was pretty cool to come up with the names of products too (like “Glacial Facial”, and “Andlit” and “Líkami” which mean “face” and “body”, respectively, in Icelandic).

After I had started doing the packaging, and I was feeling energized and inspired, I thought to round this project out I ought to make a website design to go with it. I have only one experience with website design, and it was… Fine. But I’ve really wanted to do a COOL website design for a long time, but didn’t feel I had any opportunities. Welp!


Turns out front-end web design is actually super easy if you know how to use a 16-column grid.Products1From start to finish this project took about a day. I’m so fond of it, and I’m so bummed that it’s already finished! I may do 5 or 6 explorations of this sort. Or I dunno, 9 or 10 or 20? This is the kind of stuff that made me want to become a designer.

Fonts: Gotham Bold + Light, Chloe


About the Author

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Hi! I'm a graphic designer, photographer and female person. I live in Minneapolis with my husband Alan and our baby son Alexander and baby cat Arya.



1 Comment

Very cool and well done! I find different exercises are so helpful in getting me out of a writing rut as well.

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