Marimekko for Target

Screen Shot 2016-04-15 at 10.04.43This Sunday (and probably only this Sunday, if Missoni was any indication) the Finnish fashion brand Marimekko, known for their poppy, abstract nordic patterns, is coming to Target! In a fun twist, all the items for sale are 100% geared towards summer, but with no shortage of their signature designs. I’ve been a big fan of Marimekko for a long time, but usually their stuff is *up there* in terms of price. I like when higher end fashion brands come jam with the average consumer. It’s a very egalitarian approach, and it doesn’t make them seem snooty. I went and picked out a few choice items. MARIMEKKO1 Kiss Kiss Bikini   2 Kubb in Appelsiini   3 Indoor/Outdoor Pillow in Appelsiini   4 Hurricane Lantern
5 Terry Cloth Cover up in Ministeri   6 Beach Towel in Koppelo 

If you’re unlike me and prefer a little more color, they have tons of it. All with a very 70s vibe, much like its Target-Partner predecessor Missoni. Makes me want to listen to ABBA.

The full lookbook is here. Best thing about this campaign, though, honestly? The plus-size models! Way to go, everybody.

About the Author

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Hi! I'm a graphic designer, photographer and female person. I live in Minneapolis with my husband Alan and our baby son Alexander and baby cat Arya.

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