This Sunday (and probably only this Sunday, if Missoni was any indication) the Finnish fashion brand Marimekko, known for their poppy, abstract nordic patterns, is coming to Target! In a fun twist, all the items for sale are 100% geared towards summer, but with no shortage of their signature designs. I’ve been a big fan of Marimekko for a long time, but usually their stuff is *up there* in terms of price. I like when higher end fashion brands come jam with the average consumer. It’s a very egalitarian approach, and it doesn’t make them seem snooty. I went and picked out a few choice items. 1 Kiss Kiss Bikini 2 Kubb in Appelsiini 3 Indoor/Outdoor Pillow in Appelsiini 4 Hurricane Lantern
5 Terry Cloth Cover up in Ministeri 6 Beach Towel in Koppelo
If you’re unlike me and prefer a little more color, they have tons of it. All with a very 70s vibe, much like its Target-Partner predecessor Missoni. Makes me want to listen to ABBA.
The full lookbook is here. Best thing about this campaign, though, honestly? The plus-size models! Way to go, everybody.